TIGER and NIKE…the relationship we all wish we had.
There are a million things to say about Tiger Woods right now. His personal life, in my opinion is HIS personal life and his life to fix. What’s happened in the media has been nothing short of sad/embarrassing but nothing that we haven’t seen before (remember Kobe?) The last few weeks i’ve been anxiously waiting for Tigers return to professional golf and specifically THE MASTERS. I wasn’t surprised when Tiger began to lose endorsements, i wasn’t surprised by Gatorade’s move, but today, when i saw Nike’s first Tiger Woods commercial since the shit storm surrounding his personal life began…i was absolutely surprised.
In a world where (as my brother so aptly put it “when heroes fall, they fall far”) we collectively forget that in the end we are dealing with ordinary people, I found the notion of simply humanizing Tiger was a genius idea.
All of it, (everything that needs to be said/asked when dealing with any mistake) through the words and the questions of his father…